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Ioana Raduta - HR Manager at Adobe
Adobe Express is a flagship creative product from Adobe, competing on high intent design, templates, and content creation queries. The mission was to scale SEO growth in France by adapting proven US campaigns to French search behavior, different intent patterns, different SERP formats, different expectations. Awilix led the execution across three layers, technical and semantic audits to identify blockers and opportunities, content creation to ship localized pages that match French intent, content optimization to improve existing URLs already close to the top positions. This was not about publishing more content blindly, it was about shipping the right pages, targeting the right query clusters, tightening semantic mapping, and improving performance signals where they matter, titles, structure, internal linking opportunities, content depth, CTR drivers, and iteration based on results. Outcome, measurable growth in both traffic and rankings distribution, from 431K to 724K monthly visitors in one year, with Top 3 keywords growing from 9,600 to 13,500, and positions 4 to 10 expanding from 15K to 20K. A clear system, audits, execution, optimization loop, results.
I scaled Adobe Express SEO for the French market by translating proven US campaigns into French search demand, then reinforcing semantic structure and technical execution to improve rankings distribution and traffic.
Mapped French intent patterns, adapted US topics, angles, and page formats, ensured the content matched what French users actually search, not a direct translation.
Built clearer query clustering and page targeting, reduced overlap, strengthened topical authority across key design, templates, and creation themes.
Shipped new localized content and improved existing pages, titles, headings, internal linking opportunities, on page depth, and CTR drivers, based on performance feedback.
Validated technical and semantic priorities with stakeholders, ensured implementations were consistent, measurable, and scalable across the Adobe Express ecosystem.
From September 2023 to September 2024, Adobe Express France grew from 431K to 724K monthly visitors, while expanding its Top 3 and Top 10 keyword footprint across strategic query clusters.
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