Real Estate

SEO for Real Estate · Développement DEP

"Jean-Romain adapted perfectly to the specifics of the Quebec market. Our traffic increased 14x in one year."
Guy Émond - CEO Développement DEP

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850%

Organic traffic growth

104%

Leads from SEO

680%

Top 10 keywords

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Overview

Développement DEP

SEO Audit & Strategic RoadmapTechnical SEO FixesProgrammatic Local Landing PagesAI Content Spin SystemInternal Linking Architecture

Développement DEP is a Quebec-based real estate developer competing in a market where local search drives most buyer demand. Despite strong projects and brand credibility, their organic acquisition was capped by technical friction, thin location coverage, and a lack of scalable landing pages to capture "city + property type" intent. Awilix stepped in to build a growth system: a full technical + semantic audit, a prioritized roadmap, then rapid execution. We shipped technical fixes, rebuilt internal linking, and launched **700+ local landing pages** powered by an AI content spin workflow, designed to rank on high-intent queries across Quebec. The result: compounding visibility and qualified leads from SEO.

The challenge

→Local intent wasn't captured at scale (city + property type searches had too few relevant landing pages).

→Technical friction slowed growth (crawl/structure issues limiting how fast new pages could rank).

→Thin location coverage across Quebec (visibility concentrated on a small set of terms/areas).

→No scalable content system to ship hundreds of local pages without sacrificing intent and quality.

→SEO needed to translate into real business metrics (qualified leads and conversions, not just traffic).

The strategy

Programmatic Local SEO Architecture

Designed a "City × Property Type" page system to scale local demand capture. Mapped locality clusters, defined templates, and built a repeatable structure to publish hundreds of pages without chaos.

AI Content Spin Production System

Shipped 700+ local landing pages using a controlled AI spin workflow. Each page stayed intent-led (not generic), with unique angles, localized copy signals, and consistent on-page SEO standards.

Technical SEO Foundation

Removed technical friction that was slowing crawl, indexing, and performance. Cleaned templates, fixed key technical blockers, and ensured Google could discover and rank new pages fast.

Internal Linking That Compounds

Connected locations and property types with a scalable internal linking model. Built hubs, cross-links, and navigation patterns so authority flows to money pages and rankings compound over time.

The results

Local SEO growth shipped, then compounded.

Between 06/2024 and 12/2024, Développement DEP moved from limited local coverage to a scalable acquisition engine across Quebec. Technical fixes removed friction, programmatic local pages unlocked new demand, internal linking helped rankings compound, conversions followed.

Metric

Before

After

Change

Organic Clicks, per day

238

+850%

Impressions, per day

500

4,275

+755%

SEO Leads, per month